KraveBeauty, and its founder, Liah Yoo, is partnering with Press Reset Ventures to launch a $1 million fund—with a mission to invest in and mentor the next generation of sustainable innovations in beauty.

KraveBeauty is a direct-to-consumer beauty company, and says it is “disrupting industry norms.” 

Press Reset Ventures aims to be a long-term partner in ensuring KraveBeauty’s expansion.

The venture studio seeks to support B2B and B2C start-ups that prioritize sustainable innovation in product design, and inclusivity within their core values.

Beauty-influencer Liah Yoo started KraveBeauty in 2017 with the mission to press reset on how people view skincare.

Yoo funded the company with $50,000 of her own capital and grew the company 250% year-over-year. With only four products, the company challenges its customers to think more about their usage and its impact on themselves and the environment.

“Mindful growth and founder autonomy have been foundational to KraveBeauty’s success”, said Yoo, “I’ve seen many peer founders devote efforts to please investors rather than serving their key stakeholders—customers, employees, and the environment. Press Reset Ventures strives to reimagine what a successful exit looks like that benefits the stakeholders rather than shareholders.”